Cluster 3 ‘Reshaping the relationship with the audience’ will be asking how the introduction of AI is changing public spaces, the relationship between media, users & AI and effects for democratic participation. How can AI-driven applications be designed in a way to earn peoples trust and acceptance, solve problems such as disinformation, but also how AI-driven applications can create new user experiences, e.g. through linked data, virtual assistants etc? Importantly, how can we use data science to better understand user engagement and participation, experience of new technologies (chatbots, VR, robot journalism) and thereby gain insights that allow us to develop the next generation intelligent and empathic systems.
- Critical media literacy
- Human(e)AI chatbot projects
- Explainable AI in media(digicomlab)
- Citizens Data Lab (AUAS)